Improvement of methodical approaches to higher schools' marketing activity assessment on the basis of Internet technologies application

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Elizaveta E. Tarasova; Evgeny A. Shein;
(2014)
  • Publisher: Webology Center
  • Journal: Webology (issn: 1735-188X, eissn: 1735-188X)
  • Publisher copyright policies & self-archiving
  • Subject: Marketing activity | Higher schools | Internet technologies | Integral evaluation of assessment indicators | Quality indicators | Functioning indicators | Bibliography. Library science. Information resources | Z

The paper substantiates the necessity of higher schools marketing activity developing on the basis of Internet technologies; suggests the technique of comprehensive assessment of functioning and quality of the site as the main tool of marketing activity on the Internet,... View more
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