Possibilities of B2C buying and selling using mobile devices in comparison with Internet

Article English OPEN
Sonia San Martín Gutiérrez; Blanca López Catalán;
(2010)
  • Publisher: Universidad del País Vasco (UPV/EHU)
  • Journal: Cuadernos de Gestión (issn: 1131-6837, eissn: 1988-2157)
  • Publisher copyright policies & self-archiving
  • Subject: e-commerce | m-commerce | buying and selling | Commerce | HF1-6182

New technologies have involved a great opportunity to improve business management. On the one hand, Internet is beginning to be a selling channel that is valid and complementary of the traditional channel, apart from being a channel to search information and socialize. ... View more
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