The Addition of Spiritual Dimension on Customer Value to Investigate the Relationship of Customer Value, Customer Satisfaction and Behavior Intention on Islamic Banks Saving Products in Indonesia

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Adi Zakaria Afiff; Rifelly Dewi Astuti;
  • Publisher: Universitas Indonesia
  • Journal: Asean Marketing Journal (issn: 2085-5044, eissn: 2356-2242)
  • Publisher copyright policies & self-archiving
  • Subject: Spiritual dimension | customer value | islamic bank product | Social Sciences | H | Business | HF5001-6182

This study propose the addition of a spiritual dimension in the formation of customer value, in addition to the functional, social and emotional dimension of customer value that has already been empirically tested in previous studies, among customers who own saving prod... View more
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