publication . Report . Article . 2009

China’s role in global competition in the wine industry: A new contestant and future trends

Darryl J Mitry; David E Smith; Per V Jenster;
Open Access English
  • Published: 21 Jan 2009 Journal: International Journal of Wine Research (issn: 1179-1403, Copyright policy)
  • Publisher: Dove Press
Abstract
Darryl J Mitry1,2, David E Smith2,3, Per V Jenster3,41Norwich University, Graduate School Faculty, Northfield, VT, USA; 2National University, San Diego, California, USA; 3Copenhagen Business School, Copenhagen, Denmark; 4China Europe International Business School, Shanghai, People’s Republic of ChinaAbstract: The producers in the wine industry are competing in an increasingly global marketplace. More specifically this article is interested in China’s wine market and the role of China in global competitive strategies. The phenomenal growth of the Chinese economy over the past decade has encouraged international suppliers to enter the Chinese m...
Subjects
free text keywords: International Journal of Wine Research, Fermentation industries. Beverages. Alcohol, TP500-660
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publication . Report . Article . 2009

China’s role in global competition in the wine industry: A new contestant and future trends

Darryl J Mitry; David E Smith; Per V Jenster;