POSITIONING STRATEGIES DEVELOPMENT

Article German OPEN
Shakhshir Ghassan;
(2014)
  • Publisher: University of Oradea
  • Journal: Annals of the University of Oradea: Economic Science (issn: 1222-569X, eissn: 1582-5450)
  • Publisher copyright policies & self-archiving
  • Subject: positioning strategy, positioning, brand strategy, market positioning | Business | HF5001-6182 | Finance | HG1-9999

The positioning strategy has suffered serious changes in the last few decades, being influenced by the rapid development of competition and the growing focus on specific traits belonging to the market, to the consumer or to the product. The purpose of this paper is to p... View more
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