publication . Article . 2015

Audience reaction movie trailers and the Paranormal Activity franchise

Alexander Swanson;
Open Access English
  • Published: 01 Mar 2015 Journal: Transformative Works and Cultures (issn: 1941-2258, eissn: 1941-2258, Copyright policy)
  • Publisher: Organization for Transformative Works
Abstract
<jats:p>This article addresses the concept and growing practice of audience reaction movie trailers, specifically for films in the horror genre. Popularized by the Paranormal Activity series of films, these trailers primarily utilize green night-vision video footage of a movie theater audience reacting to the film being advertised, yet also consist of webcam recordings of screaming fans, documentary-style B-roll footage of audiences filing into preview screenings with high levels of anticipation, and close-up shots of spectator facial expressions, accompanied by no footage whatsoever from the film being advertised. In analyzing these audience-centric promotional...
Subjects
ACM Computing Classification System: GeneralLiterature_MISCELLANEOUSComputingMilieux_MISCELLANEOUSComputingMethodologies_COMPUTERGRAPHICS
free text keywords: nticipatory texts, Fan participation, Gimmicks, Horror, Communication. Mass media, P87-96, Franchise, Art, media_common.quotation_subject, media_common, Experiential learning, Literature, business.industry, business, Movie theater, Paranormal, Multimedia, computer.software_genre, computer, Visual arts, Paratext
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publication . Article . 2015

Audience reaction movie trailers and the Paranormal Activity franchise

Alexander Swanson;