Framing the frame

Article English OPEN
Todd McElroy; John J. Seta;
(2007)
  • Publisher: Society for Judgment and Decision Making
  • Journal: Judgment and Decision Making (issn: 1930-2975)
  • Publisher copyright policies & self-archiving
  • Subject: goals | framing | Prospect Theory.NAKeywords | Psychology | BF1-990 | Economics as a science | HB71-74

We examined how the goal of a decision task influences the perceived positive, negative valence of the alternatives and thereby the likelihood and direction of framing effects. In Study 1 we manipulated the goal to increase, decrease or maintain the commodity in questio... View more
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