HOSPITAL IMAGE AS A MODERATING VARIABLE ON THE EFFECT OF HOSPITAL SERVICE QUALITY ON THE CUSTOMER PERCEIVED VALUE, CUSTOMER TRUST AND CUSTOMER LOYALTY IN HOSPITAL SERVICES

Article English OPEN
Indrianawati Usman (2017)
  • Publisher: Eurasian Publications
  • Journal: Eurasian Journal of Business and Management (issn: 2148-0206)
  • Related identifiers: doi: 10.15604/ejbm.2017.05.04.003
  • Subject: Customer Perceived Value | HF5001-6182 | : Hospital Service Quality | Business | Customer Trust | Customer Loyalty | Hospital Image
    acm: InformationSystems_GENERAL

This is an explanatory research, analyzing the hospital image as a moderating variable on the effect of hospital service quality on customer perceived value and trust. Research was conducted at several hospitals in Surabaya Indonesia, especially to outpatients. Da... View more
Share - Bookmark