Competitive Strategies in the Luxury Sector: a Qualitative Comparative Analysis on the Fashion Industry

Article English OPEN
Margherita ANGIONI; Francesco DONINI;
  • Publisher: Dunarea de Jos University of Galati
  • Journal: Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics (issn: 1584-0409, eissn: 1584-0409)
  • Publisher copyright policies & self-archiving
  • Subject: Electronic computers. Computer science | QA75.5-76.95 | Economic theory. Demography | HB1-3840 | Economics as a science | HB71-74

Despite the difficult economic period, companies in luxury sector are showing better results than those in the consumer products market. The objective of this paper is to analyse the competitive strategies in the luxury sector and in particular, in the personal luxury. ... View more
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