ADVERTISING AGENCY MARKETING MANAGEMENT

Article English OPEN
Denis Kislov, Yevgenia Horobei;
(2015)
  • Publisher: Izdevnieciba “Baltija Publishing”
  • Journal: Baltic Journal of Economic Studies (issn: 2256-0742, eissn: 2256-0963)
  • Publisher copyright policies & self-archiving
  • Subject: sales volume | management of goods | pricing | marketing department | advertising services | advertising agency | Economic growth, development, planning | HD72-88

Goal of the paper. The goal of this article is to define the nature, specific features and factors pertaining to the advertising agency marketing management. One of the tools is the use of non-standard approaches to management of advertising agencies, which under cer... View more
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