publication . Article . 2015


Denis Kislov, Yevgenia Horobei;
Open Access English
  • Published: 01 Nov 2015 Journal: Baltic Journal of Economic Studies (issn: 2256-0742, eissn: 2256-0963, Copyright policy)
  • Publisher: Izdevnieciba “Baltija Publishing”
Goal of the paper. The goal of this article is to define the nature, specific features and factors pertaining to the advertising agency marketing management. One of the tools is the use of non-standard approaches to management of advertising agencies, which under certain conditions makes it possible to improve the situation and to bring the agency to a new higher level as well as to improve the efficiency of its functioning in the conditions of transformational economy of Ukraine. Methodology. Monitoring of the marketing behavior of agencies that promote advertising services. The results of monitoring and analysis demonstrated that the majority of agencies ha...
free text keywords: sales volume, management of goods, pricing, marketing department, advertising services, advertising agency, Economic growth, development, planning, HD72-88
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