A Dialogue with Social Media Experts: Measurement and Challenges of Social Media Use in Chinese Public Relations Practice

Article English OPEN
Yi Luo; Hua Jiang;
(2012)
  • Publisher: University of Ottawa
  • Journal: Global Media Journal: Canadian Edition (issn: 1918-5901)
  • Subject: Challenges | China | Measurement | Public Relations Practice | Social Media | Communication. Mass media | P87-96 | Sociology (General) | HM401-1281

With the advent and increasing popularity of new communication technologies, social media tools have been widely used in corporate organization-public communication. The extant literature on social media use in public relations practice has largely centered on the ways ... View more
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