publication . Article . 2012

Characteristic and Preferences of Green Consumer Stratification As Bases to Formulating Marketing Strategies of Ecolabel-Certified Furniture

Ririn Wulandari; Budi Suharjo; Agus W. Soehadi; Herry Purnomo;
Open Access English
  • Published: 01 Jun 2012 Journal: Issues in Social and Environmental Accounting, volume 6, issue 1, pages 123-141 (issn: 1978-0591, eissn: 2460-6081, Copyright policy)
  • Publisher: Sebelas Maret University
Abstract
International furniture markets certify ecolabel has been growing, but the domesticmarket has not yet developed. Unfortunate, because these products have two advantagesthat ensure environmental sustainability and promote a furniture market. This study wasexpected to open and developed the domestic market for ecolabel-certified furniture. Theaim of this study was to develop marketing strategies for ecolabel-certified furniture oneach of green consumer stratifications. Consumer stratification was conducted to group awider market. This grouping was meant to make the marketing strategies drawn up canbe used appropriately. The formulation of the marketing strategies ...
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Subjects
free text keywords: Green consumer segmentation, green marketing strategies, furniture, Jakarta, Indonesia., lcsh:Accounting. Bookkeeping, lcsh:HF5601-5689, Marketing, Ecolabel, Certification, Green marketing, Sustainability, Economics, Public policy, Ward method, Domestic market, Socialization
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