publication . Article . Other literature type . 2015

Business Models for NFC based mobile payments

Sang Un Chae, Johannes; Hedman, Jonas;
Open Access English
  • Published: 30 Jan 2015 Journal: Journal of Business Models (issn: 2246-2465, eissn: 2246-2465, Copyright policy)
  • Publisher: Aalborg University Press
Purpose: The purpose of the paper is to develop a business model framework for NFC based mobile payment solutions consisting of four mutually interdepended components: the value service, value network, value architecture, and value finance. Design: Using a comparative case study method, the paper investigates Google Wallet and ISIS Mobile Wallet and their underlying business models. Findings: Google Wallet and ISIS Mobile Wallet are focusing on providing an enhanced customer experience with their mobile wallet through a multifaceted value proposition. The delivery of its offering requires cooperation from multiple stakeholders and the creation of an ecosystem. F...
free text keywords: NFC, mobile payment, mobile wallet, business model, Business, HF5001-6182
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