Designing Customer Relationship Management Model in Hospital

Article Persian OPEN
Mohammad Abbaszadeh; Roohollah Askari; Morad Alizadeh; Mohammad Amin Bahrami;
(2017)
  • Publisher: Shahid Sadoughi University of Medical Sciences
  • Journal: Rāhburdhā-yi Mudīriyyat dar Niẓām-i Salāmat (issn: 2476-6879, eissn: 2538-1563)
  • Publisher copyright policies & self-archiving
  • Subject: Customer | Patient | Marketing | Customer relationship management | Hospital | Medicine (General) | R5-920

Background: Customer relationship management is a modern marketing concept which is also considered as a successful business strategy. The present study aimed to design a customer relationship management model in the hospital. Methods: The study is an applied researc... View more
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