publication . Article . Other literature type . 2018

The effects of digital marketing of unhealthy commodities on young people: A systematic review

Buchanan, Limin; Kelly, Bridget; Yeatman, Heather; Kariippanon, Kishan;
Open Access English
  • Published: 29 Jan 2018 Journal: Nutrients, volume 10, issue 2 (eissn: 2072-6643, Copyright policy)
  • Publisher: MDPI
Abstract
The marketing of unhealthy commodities through traditional media is known to impact consumers’ product attitudes and behaviors. Less is known about the impacts of digital marketing (online promotional activities), especially among young people who have a strong online presence. This review systematically assesses the relationship between digital marketing and young people’s attitudes and behaviors towards unhealthy commodities. Literature was identified in June 2017 by searches in six electronic databases. Primary studies (both qualitative and quantitative) that examined the effect of digital marketing of unhealthy food or beverages, alcohol and tobacco products...
Subjects
free text keywords: Review, digital marketing, online marketing, unhealthy commodities, young people, consumption behaviors, systematic review, Nutrition. Foods and food supply, TX341-641, Food Science, Online advertising, business.industry, business, Advertising, Internal medicine, medicine.medical_specialty, medicine, Qualitative research, Online presence management, computer.software_genre, computer, Social network, Product type, Endocrinology
59 references, page 1 of 4

1. World Health Organisation (WHO). Noncommunicable Diseases Prematurely Take 16 Million Lives Annually, WHO Urges More Action. Available online: http://www.who.int/mediacentre/news/releases/2015/ noncommunicable-diseases/en/ (accessed on 18 October 2017).

2. GBD 2016 Risk Factors Collaborators. Global, regional, and national comparative risk assessment of 84 behavioural, environmental and occupational, and metabolic risks or clusters of risks, 1990-2016: A systematic analysis for the Global Burden of Disease Study 2016. Lancet 2017, 390, 1345-1422.

3. Anderson, P.; De Bruijn, A.; Angus, K.; Gordon, R.; Hastings, G. Impact of alcohol advertising and media exposure on adolescent alcohol use: A systematic review of longitudinal studies. Alcohol Alcohol. 2009, 44, 229-243. [CrossRef] [PubMed]

4. Cairns, G.; Angus, K.; Hastings, G.; Caraher, M. Systematic reviews of the evidence on the nature, extent and effects of food marketing to children. A retrospective summary. Appetite 2013, 62, 209-215. [CrossRef] [PubMed] [OpenAIRE]

5. Gupta, H.; Pettigrew, S.; Lam, T.; Tait, R.J. A Systematic Review of the Impact of Exposure to Internet-Based Alcohol-Related Content on Young People's Alcohol Use Behaviours. Alcohol Alcohol. 2016, 51, 763-771. [CrossRef] [PubMed]

6. Hastings, G.; Stead, M.; McDermott, L.; Forsyth, A.; Mackintosh, A.M.; Rayner, M.; Godfrey, C.; Caraher, M.; Angus, K. Review of Research on the Effects of Food Promotion to Children; Centre for Social Marketing: Glasgow, UK, 2003.

7. Jenkin, G.; Madhvani, N.; Signal, L.; Bowers, S. A systematic review of persuasive marketing techniques to promote food to children on television. Obes. Rev. 2014, 15, 281-293. [CrossRef] [PubMed]

8. Payneter, J.; Edwards, R. The impact of tobaco promotion at the point of sale: A systematic review. Nicot. Tob. Res. 2009, 11, 25-35. [CrossRef] [PubMed]

9. Smith, B.; Foxcroft, D.R. The effect of alcohol advertising, marketing and portrayal on drinking behaviour in young people: Systematic review of prospective cohort studies. BMC Public Health 2009, 9, 1-11. [CrossRef] [PubMed]

10. Federal Trade Commission. A Review of Food Marketing to Children and Adolescents: Follow-Up Report. Available online: https://www.ftc.gov/sites/default/files/documents/reports/review-food-marketingchildren-and-adolescents-follow-report/121221foodmarketingreport.pdf (accessed on 31 October 2017).

11. Kelly, B.; Vandevijvere, S.; Freeman, B.; Jenkin, G. New media but same old tricks: Food marketing to children in the digital age. Curr. Obes. Rep. 2015, 4, 37-45. [CrossRef] [PubMed]

12. Spero, I.; Stone, M. Agents of change: How young consumers are changing the world of marketing. Qual. Mark. Res. Int. J. 2004, 7, 153-159. [CrossRef] [OpenAIRE]

13. Mills, S.D.H.; Tanner, L.M.; Adams, J. Systematic literature review of the effects of food and drink advertising on food and drink-related behaviour, attitudes and beliefs in adult populations. Obes. Rev. 2012, 14, 303-314. [CrossRef] [PubMed]

14. Allman-Farinelli, M.; Chey, T.; Bauman, A.E.; Gill, T.; James, W.P.T. Age, period and birth cohort effects on prevalence of overweight and obesity in Australian adults from 1990 to 2000. Eur. J. Clin. Nutr. 2008, 62, 898-907. [CrossRef] [PubMed]

15. Freeman, B.; Kelly, B.; Vandevijvere, S.; Baur, L. Young adults: Beloved by food and drink marketers and forgotten by public health? Health Promot. Int. 2015, 31, 954-961. [CrossRef] [PubMed]

59 references, page 1 of 4
Abstract
The marketing of unhealthy commodities through traditional media is known to impact consumers’ product attitudes and behaviors. Less is known about the impacts of digital marketing (online promotional activities), especially among young people who have a strong online presence. This review systematically assesses the relationship between digital marketing and young people’s attitudes and behaviors towards unhealthy commodities. Literature was identified in June 2017 by searches in six electronic databases. Primary studies (both qualitative and quantitative) that examined the effect of digital marketing of unhealthy food or beverages, alcohol and tobacco products...
Subjects
free text keywords: Review, digital marketing, online marketing, unhealthy commodities, young people, consumption behaviors, systematic review, Nutrition. Foods and food supply, TX341-641, Food Science, Online advertising, business.industry, business, Advertising, Internal medicine, medicine.medical_specialty, medicine, Qualitative research, Online presence management, computer.software_genre, computer, Social network, Product type, Endocrinology
59 references, page 1 of 4

1. World Health Organisation (WHO). Noncommunicable Diseases Prematurely Take 16 Million Lives Annually, WHO Urges More Action. Available online: http://www.who.int/mediacentre/news/releases/2015/ noncommunicable-diseases/en/ (accessed on 18 October 2017).

2. GBD 2016 Risk Factors Collaborators. Global, regional, and national comparative risk assessment of 84 behavioural, environmental and occupational, and metabolic risks or clusters of risks, 1990-2016: A systematic analysis for the Global Burden of Disease Study 2016. Lancet 2017, 390, 1345-1422.

3. Anderson, P.; De Bruijn, A.; Angus, K.; Gordon, R.; Hastings, G. Impact of alcohol advertising and media exposure on adolescent alcohol use: A systematic review of longitudinal studies. Alcohol Alcohol. 2009, 44, 229-243. [CrossRef] [PubMed]

4. Cairns, G.; Angus, K.; Hastings, G.; Caraher, M. Systematic reviews of the evidence on the nature, extent and effects of food marketing to children. A retrospective summary. Appetite 2013, 62, 209-215. [CrossRef] [PubMed] [OpenAIRE]

5. Gupta, H.; Pettigrew, S.; Lam, T.; Tait, R.J. A Systematic Review of the Impact of Exposure to Internet-Based Alcohol-Related Content on Young People's Alcohol Use Behaviours. Alcohol Alcohol. 2016, 51, 763-771. [CrossRef] [PubMed]

6. Hastings, G.; Stead, M.; McDermott, L.; Forsyth, A.; Mackintosh, A.M.; Rayner, M.; Godfrey, C.; Caraher, M.; Angus, K. Review of Research on the Effects of Food Promotion to Children; Centre for Social Marketing: Glasgow, UK, 2003.

7. Jenkin, G.; Madhvani, N.; Signal, L.; Bowers, S. A systematic review of persuasive marketing techniques to promote food to children on television. Obes. Rev. 2014, 15, 281-293. [CrossRef] [PubMed]

8. Payneter, J.; Edwards, R. The impact of tobaco promotion at the point of sale: A systematic review. Nicot. Tob. Res. 2009, 11, 25-35. [CrossRef] [PubMed]

9. Smith, B.; Foxcroft, D.R. The effect of alcohol advertising, marketing and portrayal on drinking behaviour in young people: Systematic review of prospective cohort studies. BMC Public Health 2009, 9, 1-11. [CrossRef] [PubMed]

10. Federal Trade Commission. A Review of Food Marketing to Children and Adolescents: Follow-Up Report. Available online: https://www.ftc.gov/sites/default/files/documents/reports/review-food-marketingchildren-and-adolescents-follow-report/121221foodmarketingreport.pdf (accessed on 31 October 2017).

11. Kelly, B.; Vandevijvere, S.; Freeman, B.; Jenkin, G. New media but same old tricks: Food marketing to children in the digital age. Curr. Obes. Rep. 2015, 4, 37-45. [CrossRef] [PubMed]

12. Spero, I.; Stone, M. Agents of change: How young consumers are changing the world of marketing. Qual. Mark. Res. Int. J. 2004, 7, 153-159. [CrossRef] [OpenAIRE]

13. Mills, S.D.H.; Tanner, L.M.; Adams, J. Systematic literature review of the effects of food and drink advertising on food and drink-related behaviour, attitudes and beliefs in adult populations. Obes. Rev. 2012, 14, 303-314. [CrossRef] [PubMed]

14. Allman-Farinelli, M.; Chey, T.; Bauman, A.E.; Gill, T.; James, W.P.T. Age, period and birth cohort effects on prevalence of overweight and obesity in Australian adults from 1990 to 2000. Eur. J. Clin. Nutr. 2008, 62, 898-907. [CrossRef] [PubMed]

15. Freeman, B.; Kelly, B.; Vandevijvere, S.; Baur, L. Young adults: Beloved by food and drink marketers and forgotten by public health? Health Promot. Int. 2015, 31, 954-961. [CrossRef] [PubMed]

59 references, page 1 of 4
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