Sex Role Identity, Communication Skills, and Group Popularity

Article English OPEN
Loredana Ivan (2017)
  • Publisher: National University of Political Studies and Public Administration (SNSPA), College of Communication and Public Relations, Bucharest
  • Journal: Romanian Journal of Communications and Public Relations (issn: 1454-8100, eissn: 2344-5440)
  • Subject: Communication. Mass media | P87-96

Using two groups of undergraduate students (N = 71) the present paper argues about the importance of sex role identity (Bem, 1981) as a potential predictor of group popularity. The results show that participants with psychological androgine identity tend to use better their communication skills and become popular among their peers. Contray to previous studies (e.g. Hall, 1984; Saarni, 1999) focused on gender gap in communication skills, the current study emphasis on the importance of the sex role identity (Bem, 1974, 1975) in undestanding the relation between communication skills and likeability.
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