Client-Oriented Approach: Forming the System of Management of the Bank Relations with Clients

Article English OPEN
Zavadska Diana V. (2015)
  • Publisher: PH "INZHEK"
  • Journal: Problemi Ekonomiki (issn: 2222-0712, eissn: 2222-0712)
  • Subject: client-oriented bank; system of management of the bank relations with clients; mechanism | functions and links of management; subjects and levels of the system for managing the client-oriented relations | Finance | HG1-9999 | Economics as a science | HB71-74

The aim of the article is to develop the theoretical principles of forming the bank relations with clients as part of the client-oriented strategy implementation. As a result of the conducted research there has been presented the definition of client-orientation, mec... View more
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