publication . Article . 2017

Seafood Consumption Attributes and Buying Behaviours According to the Generations: A Study on Millennial Generation in Turkish Market

Osman İnanç Güney; Levent Sangün;
Open Access English
  • Published: 01 Dec 2017 Journal: Turkish Journal of Agriculture: Food Science and Technology, volume 5, issue 12, pages 1,604-1,608
  • Publisher: Turkish Science and Technology Publishing (TURSTEP)
Abstract
<jats:p>This paper focus on the seafood consumption attitudes and behaviours of the millennials (Generation Y) and non-millennials (Generation X, Baby Boomers and Silent Generation) comparatively. The data was collected from a face to face survey which was applied to randomly select 407 individuals in the city of Adana, Turkey in November 2016. As a result of factor analysis applied in the study, it was found that Millennials was significantly and inversely correlated with consumption of wild fish and freshwater fish. Non-millennial generation was inversely correlated with consumption of marine fish, freshwater fish and mussels and the correlation is insignifica...
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Subjects
free text keywords: Millennials, seafood, consumption, buying behaviour, Turkey, lcsh:Agriculture, lcsh:S, lcsh:Agriculture (General), lcsh:S1-972, Geography, Freshwater fish, biology.organism_classification, biology, Socioeconomics, Chi-square test, Purchasing, Seasonality, medicine.disease, medicine, Turkish, language.human_language, language, Generation y, Product classification, Generation x
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