“just hanging out with you in my back yard”: Mark Zuckerberg and Mediated Paternalism

Article English OPEN
Little Ben; Winch Alison;
(2018)
  • Publisher: De Gruyter
  • Journal: Open Cultural Studies (issn: 2451-3474)
  • Related identifiers: doi: 10.1515/culture-2017-0039
  • Subject: digital | patriarchy | capitalism | Silicon Valley | masculinity | Social sciences (General) | H1-99

In a video that showcases a new Facebook feature, Mark Zuckerberg chats to his users, telling them that he’s “just hanging out with you in my backyard.” In this video-which is on his Facebook page-Zuckerberg discloses the domestic space of his backyard, revealing his in... View more
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