Analisis Industri pada Ritel Convenience Store: Kasus 7-Eleven (Sevel)

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Son Wandrial; Enggal Sriwardiningsih;

7-Eleven, a Japanese retailer is very popular and loved in Jakarta. 7-Eleven or commonly abbreviated to Sevel is now reaping a lot of fans because of the concept of 7-Eleven Indonesia, found only in Indonesia. With the rising middle classes in Indonesia, 7-Eleven become... View more
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