STRATEGIC MARKETING PLANNING IN SPORTS – A PERSPECTIVE OF QUALITY OF LIFE IMPROVEMENT

Article German OPEN
Caescu Stefan Claudiu; Ploesteanu Mara Gabriela; Constantinescu Mihaela;
(2012)
  • Publisher: University of Oradea
  • Journal: Annals of the University of Oradea: Economic Science (issn: 1222-569X, eissn: 1582-5450)
  • Publisher copyright policies & self-archiving
  • Subject: strategic marketing planning, quality of life, sports marketing, marketing management | Business | HF5001-6182 | Finance | HG1-9999

Strategic marketing planning requires that the marketing objectives strategies for a specific product-market configuration be in full correlation with the directions and the resources allocated at the corporate level or at the strategic business unit one. Such a correla... View more
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