Comparison of Cell Phone Usage Frequencies and Brand Preferences of Public and Private University Education Faculty Students

Article English OPEN
Aylin TUTGUN ÜNAL ; Ahmet ARSLAN (2013)
  • Publisher: Gaziantep University
  • Journal: Gaziantep University Journal of Social Sciences (issn: 2149-5459)
  • Subject: Cep telefonu | marka tercihi | eğitim fakültesi öğrencileri | Cell phone | brand preference | education faculty students | Social Sciences | H | Social sciences (General) | H1-99

In this research, cell phone usage frequencies and brand preferences of the education faculty students were examined. Research was conducted with 985 students from Marmara University Ataturk Education Faculty and Maltepe University Education Faculty in Istanbul. For the collection of data, “cell phone usage frequency and brand preference determination survey” was used. In the research, various results were obtained and some of which are as follows: a) Students use cell phone intensively for and ratio for usage more than 1 hour is over the average(56.5%). b) When the made / received calls were examined it is interesting that 20 and more calls are received (8%) and more than 40, 50, 100 calls are made even in little ratios. c) Students receive (31.7%) and send (31.5%) more than 100 messages. d) Students mostly prefer Turkcell operator, Young Tariff and mostly prefer Nokia brand. It was understood that usage frequencies and brand preferences of state and foundation universities are significantly different from each other. In the research the intensive cell phone usage of Education Faculty students were emphasized and at the end of the research discussions and suggestions took place related with arranging cell phone usage habits of the students
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