Consumers’ Decision‑Making in Online Grocery Shopping: The Impact of Services Offered and Delivery Conditions

Article English OPEN
Radka Bauerová (2018)
  • Publisher: Mendel University Press
  • Journal: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis (issn: 1211-8516, eissn: 2464-8310)
  • Related identifiers: doi: 10.11118/actaun201866051239
  • Subject: online grocery shopping | e‑commerce | decision‑making process | consumer behaviour | marketing strategy | services | Agriculture | S | Biology (General) | QH301-705.5

The growing consumer interest in buying food online has caused that online grocery shopping (OGS) is the current most evolving e‑commerce category. Therefore, focus on the factors influencing e‑consumer’s decision‑making is an important key to tailor optimal marketing s... View more
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