The Effect of Internal Marketing and Employee-driven Work Systems on Job Satisfaction with regard to the Job Attractiveness at the Educational-Health Centers

Article Persian OPEN
Mitra Karimi Niri; Shahnaz Nayebzadeh; Mohammad Reza Dehghani Ashkezari;
  • Publisher: Shahid Sadoughi University of Medical Sciences
  • Journal: Rāhburdhā-yi Mudīriyyat dar Niẓām-i Salāmat (issn: 2476-6879, eissn: 2538-1563)
  • Publisher copyright policies & self-archiving
  • Subject: Job attractiveness | R5-920 | Medicine (General) | Hospital | Internal marketing | Job satisfaction | Employee-driven work systems
    acm: ComputingMilieux_THECOMPUTINGPROFESSION

Background: Internal marketing motivates the domestic customers by meeting their needs. Employee-driven work systems can improve the capabilities and motivations of the workforce to perform better in the organization. The purpose of this study was to investigate the eff... View more
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