publication . Article . 2018

The Effect of Internal Marketing and Employee-driven Work Systems on Job Satisfaction with regard to the Job Attractiveness at the Educational-Health Centers

Mitra Karimi Niri; Shahnaz Nayebzadeh; Mohammad Reza Dehghani Ashkezari;
Open Access Persian
  • Published: 01 Sep 2018 Journal: Rāhburdhā-yi Mudīriyyat dar Niẓām-i Salāmat (issn: 2476-6879, eissn: 2538-1563, Copyright policy)
  • Publisher: Shahid Sadoughi University of Medical Sciences
Background: Internal marketing motivates the domestic customers by meeting their needs. Employee-driven work systems can improve the capabilities and motivations of the workforce to perform better in the organization. The purpose of this study was to investigate the effect of internal marketing and employee-driven work systems on job satisfaction with respect to job attractiveness. Methods: This cross-sectional correlational study was conducted in Yazd shahid sadooghi Hospital in 2017. The participants included 384 hospital staffs. The probability sampling method was applied to select the participants and the data collection instrument was a questionnaire. Furth...
ACM Computing Classification System: ComputingMilieux_THECOMPUTINGPROFESSION
free text keywords: Job satisfaction, Job attractiveness, Internal marketing, Hospital, Employee-driven work systems, Medicine (General), R5-920
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