THE EFFECT of E-SERVICE QUALITY, E-TRUST and E-SATISFACTION on FORMATION ONLINE CUSTOMER LOYALTY

Article English OPEN
Nurdan SEVİM;
(2018)

The aim of this study was to identify the factors which affect the e-loyalty of online customers to the websites they shop from.  In this context, the e-service quality that customers perceive from the website, the level of e-satisfaction associated with the website, an... View more
Share - Bookmark