Structural Equation Modeling with Lisrel: An Initial Vision

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Naresh K Malhotra; Evandro Luiz Lopes; Ricardo Teixeira Veiga;

LISREL is considered one of the most robust software packages for Structural Equation Modeling with covariance matrices, while it is also considered complex and difficult to use. In this special issue of the Brazilian Journal of Marketing, we aim to present the main fun... View more
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