The Sustainable Role of the E-Trust in the B2C E-Commerce of Vietnam

Article English OPEN
Yongrok Choi; Do Quynh Mai;
  • Publisher: MDPI AG
  • Journal: Sustainability (issn: 2071-1050)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.3390/su10010291
  • Subject: service quality | trust | customer loyalty | Lazada | structural equation modeling | partial least structure | Environmental effects of industries and plants | TD194-195 | Renewable energy sources | TJ807-830 | Environmental sciences | GE1-350

Vietnam, as a new emerging market, especially in e-business, has been promoting its emerging e-commerce market in Southeast Asia using aggressive players such as Lazada. Nonetheless, Vietnam has strong cultural background of risk-averse attitudes, like other developing ... View more
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