MARKETING STRATEGY OF THE UNIVERSITY: FORMATION AND ITS EFFECTIVENESS EVALUATION REALIZATION

Article Russian OPEN
Natalia К. Shemetova;
(2015)
  • Publisher: Russian State Vocational Pedagogical University
  • Journal: Obrazovanie i Nauka (issn: 1994-5639, eissn: 2310-5828)
  • Related identifiers: doi: 10.17853/1994-5639-2015-1-21-32
  • Subject: higher educational establishment (university) | university’s marketing strategy | educational services | effectiveness | Education | L

The study is aimed at developing an algorithm of formation of university’s marketing strategy and the development of evaluating methods of its effectiveness realization. Despite the competitive expansion of the educational services market and the transition to a system ... View more
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