Empirical Study on the Relationships of Internet Banking Quality, Customer Value, and Customer Satisfaction

Article English OPEN
  • Publisher: Sprint Investify
  • Journal: Expert Journal of Marketing (issn: 2344-6773)
  • Publisher copyright policies & self-archiving
  • Subject: customer satisfaction | customer value | internet banking | primary research | regression | service quality | Marketing. Distribution of products | HF5410-5417.5

The purpose of this conducted study was to test the direct and indirect effects of internet banking quality and customer value to customer satisfaction. This study uses descriptive analysis and multiple regression analysis to examine these relationships. The study is ba... View more
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