Development and Creation of Competitive Advantages in the Function of Marketing Services in Financial Institutions

Article English OPEN
Fatos UKAJ (2016)
  • Publisher: Sprint Investify
  • Journal: Expert Journal of Marketing (issn: 2344-6773)
  • Subject: client | communication | financial institutions | information | marketing | Marketing. Distribution of products | HF5410-5417.5

The marketing of the financial services by financial institution is regarded as an easier job. This is due to the fact that, in most cases, when a client is gained, he/she remains loyal to the institution on a long term. Nowadays, taking into consideration the needs of ... View more
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