The effect of unethical behavior on brand equity

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Seyedeh Faezeh Rezazadeh Baei; Zeinolabedin Rahmani;

This study explains the components of ethical behavior and their impacts on life insurance companies in province of Mazandaran, Iran. There were 367 insurance representatives and the study selects a sample of 187 ones based on Cochran formula and 2 questionnaires were d... View more
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