PENGARUH MARKET ORIENTATION TERHADAP SERVICE QUALITY, SATISFACTION DAN LOYALTY PELANGGAN TOKO BUKU GRAMEDIA DI JAWA TIMUR

Article English OPEN
FX Agus Subroto;
(2013)
  • Publisher: Petra Christian University
  • Journal: Jurnal Manajemen dan Wirausaha (issn: 1411-1438)
  • Publisher copyright policies & self-archiving
  • Subject: Market Orientation | Service Quality | Customer Satisfaction | Customer Loyalty | Business | HF5001-6182

The research objectives were to prove and to analyze the effect of market orientation on service quality, customer satisfaction and loyalty. The research sample consisted of 144 customers. The data were analyzed using Structural Equation Modeling (SEM) with AMOS. The re... View more
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