Consumer Insight as Competitive Advantage Using Big Data and Analytics

Article English OPEN
Adnan Veysel Ertemel;
  • Publisher: Istanbul Commerce University
  • Journal: International Journal of Commerce and Finance (issn: 2149-9608)
  • Subject: Big Data Analytics | Sentiment Analysis | HG1-9999 | Consumer Insight | HF1-6182 | Big Data | Commerce | Social Media | Finance

Digital revolution serves as a competitive advantage to businesses that are able to analyze consumer behavior in order to gain insights for their strategic advantage. After the advent of Internet, the past two decades witnessed generation of vast amount of business data... View more
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