publication . Article . 2016

Advertising. Advanced placement of objects

Hassan Ali Al-Ababneh;
Open Access English
  • Published: 01 Jun 2016 Journal: Vìsnik Žitomirsʹkogo Deržavnogo Tehnologìčnogo Unìversitetu. Ekonomìčnì Nauki (issn: 1728-4236, eissn: 1728-4236, Copyright policy)
  • Publisher: Zhytomyr State Technological University
The article is devoted to the study of one of the most important concepts and marketing events which is advertising. The author studies the history of the formation of modern advertising and covers the main interpretations of the concept of advertising. The article presents the data on the chronology of the formation of the key objectives of the advertising process and the basic classification of types of advertising, its purpose and place in the marketing mix. It sets out the classification and content of the basic concepts of marketing. The article considers the potential effectiveness of the basic types of advertising communications, and especially the impact...
free text keywords: advertising, marketing, advertising effectiveness, classification of advertising, transit advertising, airport, Business, HF5001-6182
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