publication . Article . Other literature type . 2015

OUTLAY FOR COMMERCIALIZATION OF HIGH-TECH PRODUCTS IN THE CONTEXT OF MARKETING MODELS OF INNOVATION DIFFUSION

Zhylinska, O.; Firsova, S.; Taras Shevchenko National University of Kyiv, Kyiv, Ukraine; Taras Shevchenko National University of Kyiv, Kyiv, Ukraine;
Open Access German
  • Published: 01 Aug 2015 Journal: Vìsnik. Kiïvsʹkogo Nacìonalʹnogo Unìversitetu ìmenì Tarasa Ševčenka. Ekonomìka (issn: 1728-2667, eissn: 2079-908X, Copyright policy)
  • Publisher: Publishing Center "Kyiv University"
Abstract
The necessity of identifying the costs for commercialization of high-tech products is revealed based on theoretical assumptions of marketing models of innovation diffusion. The results obtained show the objective nature of the avalanche increase of transaction costs choice, caused by a high level of information asymmetry, which occurs in gaps in lifecycle of high technology products adoption. A development and systematization of marketing measures to bridge the gap in life cycle of high technology products adoption are made in accordance with the economic interests of the dominant categories of consumers.
Subjects
free text keywords: high-tech products, marketing models of innovation diffusion, life cycle of innovation of high technology products adoption, gaps in life cycle, early market, main market, marketing events, transaction costs of choice, consumer crowdsourcing, high-tech marketing, Economics as a science, HB71-74
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publication . Article . Other literature type . 2015

OUTLAY FOR COMMERCIALIZATION OF HIGH-TECH PRODUCTS IN THE CONTEXT OF MARKETING MODELS OF INNOVATION DIFFUSION

Zhylinska, O.; Firsova, S.; Taras Shevchenko National University of Kyiv, Kyiv, Ukraine; Taras Shevchenko National University of Kyiv, Kyiv, Ukraine;