publication . Article . 2013

Nigerian tourists to South Africa: Challenges, expectations and demands

Ikechukwu O. Ezeuduji;
Open Access
  • Published: 01 Aug 2013 Journal: Acta Commercii, volume 13 (issn: 2413-1903, eissn: 1684-1999, Copyright policy)
  • Publisher: AOSIS
Abstract
Orientation: Identification of tourists’ needs and finding ways of satisfying them is crucial to any tourism destination. Research purpose: This paper investigated the challenges, demands and expectations of Nigerian tourists to South Africa. Motivation for the study: Nigeria, along with other African nations, has been identified as one of the core regional source markets with air links to South Africa. Increasing revenue generated from regional tourism is important to South African Tourism. Research design, approach and method: Descriptive statistics and Chi-square tests were used to analyse the data collected using a questionnaire survey of 320 Nigerian touris...
Subjects
free text keywords: Targeted marketing, Liberalization, Tourism, Cost of living, Questionnaire, Revenue, Visiting friends and relatives, Geography, Economic growth, Descriptive statistics, Economy, Nigerian tourists, South Africa, tourists’ demand, tourists’ expectations, visiting challenges, Management. Industrial management, HD28-70, Business, HF5001-6182
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publication . Article . 2013

Nigerian tourists to South Africa: Challenges, expectations and demands

Ikechukwu O. Ezeuduji;