publication . Article . 2016

Exploring corporate social responsibility and organisational commitment within a retail organisation

Jerelene Soobramoney; Ophillia Ledimo;
Open Access English
  • Published: 01 Nov 2016 Journal: Risk Governance & Control: Financial Markets & Institutions (issn: 2077-429X, eissn: 2077-4303, Copyright policy)
  • Publisher: Publishing house "Virtus Interpress"
Abstract
<jats:p>Organisations have difficulty retaining employees who have the necessary talent, skills and knowledge to give the company a competitive edge in a global market, thus emphasising the need for organisational commitment. The objective of the study was to explore the relationship between corporate social responsibility and organisational commitment within a South African retail organisation. Corporate social responsibility has a positive influence on consumer behaviour and can contribute to corporate success because CSR activities enhance an organisation’s image. Research has indicated that corporate social responsibility is related to an employee’s commitme...
Subjects
free text keywords: Corporate Social Responsibility (CSR), Social and Non-Social Stakeholders, Organisational Commitment, Finance, HG1-9999, Strategy and Management, Economics and Econometrics, Business, Corporate social responsibility, Public relations, business.industry
Related Organizations
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publication . Article . 2016

Exploring corporate social responsibility and organisational commitment within a retail organisation

Jerelene Soobramoney; Ophillia Ledimo;