A MULTIMODAL DISCOURSE ANALYSIS OF SELECTED ADVERTISEMENT OF MALARIA DRUGS

Article English OPEN
Ayodeji Olowu; Susan Olajoke Akinkurolere;
(2015)
  • Publisher: University of Kuningan and Association of Indonesian Scholars of English Education (AISEE)
  • Journal: English Review: Journal of English Education (issn: 2301-7554, eissn: 2541-3643)
  • Publisher copyright policies & self-archiving
  • Subject: multimodal discourse analysis | Education (General) | PE1-3729 | L7-991 | communication devices | visual elements | English language | visual grammar
    mesheuropmc: genetic structures

This study identified and analyzed the visual and linguistic components associated with the selected advertisement of malaria drugs. This was with a view to describing the essential communication devices the advertisers of such drugs have employed. Data for the study we... View more
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