publication . Article . 2016

PENGARUH LAYANAN LOW COST CARRIER (LCC) TERHADAP KEPUASAN WISATAWAN DOMESTIK DI PT. INDONESIA AIRASIA

Agnes Tresia Silalahi; I Wayan Suardana; Ni Gusti Ayu Susrami Dewi;
Open Access Indonesian
  • Published: 19 Dec 2016 Journal: Jurnal IPTA (issn: 2338-8633, eissn: 2548-7930, Copyright policy)
  • Publisher: Universitas Udayana
Abstract
<jats:p>AirAsia airline crash incident in December 2014 raises a big question to the satisfaction of the user rating AirAsia. Therefore, this study aims to determine: (1) the effect of partially Low Cost Carrier services to tourist satisfaction PT. Indonesia AirAsia; (2 effect of simultaneous service Low Cost Carrier to tourist satisfaction PT. Indonesia AirAsia. The samples in this study with a total sample of 110 respondents. The analysis used T-test &amp; F-test. The results showed that partially, the influence of the Low Cost Carrier to satisfaction rating are the following results: (1) safety with the effect of -2.907, (2) no frills with the effect of 4.136...
Subjects
free text keywords: Low Cost Carrier, Customer Satisfaction, Geography (General), G1-922, Crash, Advertising, Low-cost carrier, Customer satisfaction, Aviation, business.industry, business, Marketing
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publication . Article . 2016

PENGARUH LAYANAN LOW COST CARRIER (LCC) TERHADAP KEPUASAN WISATAWAN DOMESTIK DI PT. INDONESIA AIRASIA

Agnes Tresia Silalahi; I Wayan Suardana; Ni Gusti Ayu Susrami Dewi;