publication . Article . 2014

A Research for Determining the Relationship between Destination Image and Destination Personality

Savaş Artuğer; Burçin Cevdet Çetinsöz;
Open Access English
  • Published: 01 Mar 2014 Journal: İşletme Araştırmaları Dergisi (issn: 1309-0712, Copyright policy)
  • Publisher: Isarder
Abstract
The aim of this study was to determine the relationship between destination image and destination personality. The sample group of the study consisted of tourists visiting Alanya district of Antalya province between June and August 2013. A brand personality scale developed by Aaker (1997) and a survey used for grading the destination image were used as tools for collecting data which were obtained from a total of 395 tourists for the application. Descriptive analyses such percentage, frequency, factor analysis (confirmatory and explanatory) as well as statistical tests such as the reliability analysis were used for analyzing the obtained data. In ...
Subjects
free text keywords: Destination Image, Brand Personality, Destination Personality, Structural Equation Modeling, Alanya, Business, HF5001-6182
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