Nestlé MiloArticle English OPEN
Sarah Kimberley Stevens; (2009)
- Publisher: University of Wollongong
- Journal: Australasian Accounting (issn: 1834-2000, eissn: 1834-2019)
Subject: Social responsibility | marketing ethics | student poster | Business | HF5001-6182
This article reflects on the marketing ethics of Nestle’s Milo. Included are discussions of the economic dimension; legal dimension; ethical dimension; and philanthropic dimensions of the marketing of Nestlé’s Milo drink in Australia.