Nestlé Milo

Article English OPEN
Sarah Kimberley Stevens;
(2009)
  • Publisher: University of Wollongong
  • Journal: Australasian Accounting (issn: 1834-2000, eissn: 1834-2019)
  • Publisher copyright policies & self-archiving
  • Subject: Social responsibility | marketing ethics | student poster | Business | HF5001-6182

This article reflects on the marketing ethics of Nestle’s Milo. Included are discussions of the economic dimension; legal dimension; ethical dimension; and philanthropic dimensions of the marketing of Nestlé’s Milo drink in Australia.
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