publication . Article . 2014

Using Analytic Hierarchy Process for Exploring Prioritization of Functional Strategies in Auto Parts Manufacturing SMEs of Pakistan

Yasir Ahmad; Danial Saeed Pirzada;
Open Access English
  • Published: 01 Nov 2014 Journal: SAGE Open (issn: 2158-2440, Copyright policy)
  • Publisher: SAGE Publishing
Abstract
This article uses analytical hierarchy process (AHP) to find prioritization of functional strategies (manufacturing, marketing, human resource, and financial management) by small and medium enterprises (SMEs) operating in auto parts manufacturing sector of Pakistan. SMEs are major part of the industrial structure and have significant contribution toward generating jobs in Pakistan. These enterprises are generally family-owned businesses, and this study provides concrete insights into the mind-set of owners toward different functional strategies. The AHP implementation steps are performed using commercially available software “Expert Choice®.” Marketing strategy ...
Subjects
free text keywords: History of scholarship and learning. The humanities, AZ20-999, Social Sciences, H
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