A Comparative Analysis of the Distributions of KFC and McDonald’s Outlets in China

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Yikang Rui; Huang Huang; Min Lu; Bao Wang; Jiechen Wang;

Mainland China has become one of the most important markets for international fast-food chains over the past decade. To study the regional spread of KFC and McDonald’s outlets in Chinese cities, the correlation of their distributions and degree of market expansion were ... View more
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