MARKETING STRATEGIES OF SMARTPHONES PRODUCERS

Article Russian OPEN
Markova V.; Tzinlin M.; Ge C.;
(2017)
  • Publisher: Novosibirsk State University Press
  • Journal: Mir Èkonomiki i Upravleniâ (issn: 2542-0429, eissn: 2542-0429)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.25205/2542-0429-2017-17-4-158-167
  • Subject: маркетинговые стратегии | рынок смартфонов | компании Apple | Sumsung | Huawei и Lenovo | marketing strategies | smartphones market | Apple | Samsung | Huawei and Lenovo companies | Economics as a science | HB71-74

Smartphones global market is one of the most dynamically developing markets that can be characterized by high level of competition. The growth of smartphones homogeneity, which is a reduction in difference between technical and functional parameters of smartphones produ... View more
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