Revolutionary business trends in supply chain management

Article English OPEN
Mijušković Veljko;
  • Publisher: Srpsko udruženje za marketing
  • Journal: Marketing (Beograd. 1991) (issn: 0354-3471, eissn: 2334-8364)
  • Publisher copyright policies & self-archiving
  • Subject: supply chain management | multiple value perception | relative value focus | Marketing. Distribution of products | HF5410-5417.5

Contemporary turbulent business conditions in the era of high technology bring inherent rapid changes. In order to survive, the imperative set upon all market players is not the position of a follower but more of an anticipator and trend setter. These unexpected changes... View more
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