publication . Article . 2015

Going Global: Key Insights from Two Mexican Companies

Martha RIVERA; Silvia CACHO-ELIZONDO;
Open Access English
  • Published: 01 Dec 2015 Journal: Management Dynamics in the Knowledge Economy (issn: 2286-2668, eissn: 2392-8042, Copyright policy)
  • Publisher: Faculty of Management National University of Political Studies and Public Administration
Abstract
This paper explores how Mexican companies in different industries have achieved international expansion, while at the same time preserving local elements in executing their strategies. For this initial stage of research, the analysis focuses on two companies: a) Grupo Bimbo, the number one company in the bakery industry worldwide and b) KidZania, one of the world’s top indoor family entertainment centers. The research methodology is based on in-depth interviews with CEOs and key executives from the two companies done over a period of more than ten years. We have also used secondary data such as press releases and case studies. By contrasting their strategies and...
Subjects
free text keywords: Business, HF5001-6182
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