publication . Article . 2002

Marketing research cluster analysis

Marić Nebojša;
Open Access English
  • Published: 01 Jan 2002 Journal: Marketing (Beograd. 1991), volume 33, issue 2, pages 73-76 (issn: 0354-3471, eissn: 2334-8364, Copyright policy)
  • Publisher: Srpsko udruženje za marketing
Abstract
One area of applications of cluster analysis in marketing is identification of groups of cities and towns with similar demographic profiles. This paper considers main aspects of cluster analysis by an example of clustering 12 cities with the use of Minitab software.
Subjects
free text keywords: cluster analysis, dendogram, marketing approach, demography segmentation, lcsh:Marketing. Distribution of products, lcsh:HF5410-5417.5
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