Sounding out the logo shot
Nicolai Jørgensgaard Graakjær
- Publisher: Royal Danish Library
Communication. Mass media | P87-96 | Acoustics. Sound | QC221-246
This article focuses on how sound in combination with visuals (i.e. ‘branding by’) may possibly affect the signifying potentials (i.e. ‘branding effect’) of products and corporate brands (i.e. ‘branding of’) during logo shots in television commercials (i.e. ‘branding th...