Sounding out the logo shot

Article English OPEN
Nicolai Jørgensgaard Graakjær; (2013)
  • Publisher: Royal Danish Library
  • Journal: SoundEffects (issn: 1904-500X)
  • Subject: Communication. Mass media | P87-96 | Acoustics. Sound | QC221-246

This article focuses on how sound in combination with visuals (i.e. ‘branding by’) may possibly affect the signifying potentials (i.e. ‘branding effect’) of products and corporate brands (i.e. ‘branding of’) during logo shots in television commercials (i.e. ‘branding th... View more
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