THE EFFECT OF MOTIVATION ON PURCHASING INTENTION OF ONLINE GAMES AND VIRTUAL ITEMS PROVIDED BY ONLINE GAME PROVIDER

Article English OPEN
Sisca Stefany; (2014)
  • Publisher: Bina Nusantara University
  • Journal: CommIT Journal (issn: 1979-2484, eissn: 2460-7010)
  • Related identifiers: doi: 10.21512/commit.v8i1.592
  • Subject: Information technology | T58.5-58.64 | TK5101-6720 | Telecommunication
    acm: ComputingMilieux_MISCELLANEOUS

The development of online games is so high that leads many companies to compose games. To increase competitiveness, extra service is needed for the customers. Before giving service, online games provider has to know what factor that motivates player to buy online games ... View more
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