publication . Article . 2008

THE ROLE OF MARKETING IN MODERN SPORT PROCEDURE AT EXAMPLE OF SKIING

Stevo Popović; Blažo Jabučanin;
Open Access English
  • Published: 01 Aug 2008 Journal: Sport Mont (issn: 1451-7485, eissn: 2337-0351, Copyright policy)
  • Publisher: Montenegrin Sports Academy and Faculty for Sport and Physical Education
Abstract
The object of this project is marketing in modern sport procedure. The main focus will be directional to skiing and specific marketing in the area where it participated. The questions of sport marketing will be tested at Ski club “Mogren” from Budva. The main goal refers the requirement that sport in modern world should be presented as less simpler, cheaper and more attractive way. During last 30 years, sports, including the skiing, alike one of the Olympic sports, became much more active in the filed of selling the irproducts. The main tasks of this project are presenting and arranging the concept of marketing, strategic marketing, specific marketing in sport, ...
Subjects
free text keywords: Marketing, Strategic marketing, Sport, Sponsorship, Product, Costumer, Sports, GV557-1198.995
Download from
Sport Mont
Article . 2008

1. FORSAJT, P. (1994): Marketing, sve što je potrebno da znate. Clio, Beograd 2. LJUBOJEVIĆ, Č. (2001) : Menadzment i marketing u sportu. Želnid, Beograd

3. KOKOVIĆ, D. (2004) : Sport i mediji. Fakultet za uslužno biznis, Novi Sad 4. KOTLER, F. (1989): Upravljanje marketingom. Informator, Zagreb 5. MILISAVLJEVIĆ, M. (1995): Marketing. Savremena administracija, Beograd 6. RAIČ, A. (2000): Menadzment i marketing u sportu. Želnid, Beograd 7. TARNER, S. (1994): Sve o sponzorstvu. Clio, Beograd 8. TOMIĆ, M. (2001) : Marketing u sportu, tržište i sportski proizvodi. ASTIMBO, Beograd

CRNOGORSKA SPORTSKA AKADEMIJA, „Sport Mont“ “Dan”, 29. jul 2008.

Any information missing or wrong?Report an Issue